{"id":2256,"date":"2021-11-02T21:50:26","date_gmt":"2021-11-02T21:50:26","guid":{"rendered":"https:\/\/wwww.msd.cz\/en\/?page_id=2256"},"modified":"2022-02-10T14:26:28","modified_gmt":"2022-02-10T14:26:28","slug":"user-experience","status":"publish","type":"page","link":"https:\/\/www.msd.cz\/en\/it\/user-experience\/","title":{"rendered":"User Experience"},"content":{"rendered":"
\n\t
\n\t\t
\n\t\t\t\n\t\t\t

<\/h2>\n\n\t\t\t\t\t\t\t

\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

User Experience<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

Intuitive, Usable, Joyful<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

User experience and design thinking are a part of the MSD innovation ecosystem. Our growing team is one of the largest UX groups at MSD as well as within the Czech Republic. We have more than 30 people in our cross-functional team with expertise in User Research, Design Thinking, UX and Visual Design, Copywriting, and Marketing. We actively participate in the Czech design community and we regularly host external events such as UX Mondays and Design System Meetups.<\/h4>\n\n\n\n

Agile, Lean UX, and Design Thinking are the principles that guide our tailored approach that takes context into account and helps us to choose the right tools and methods for each situation. Developing the skills of our team members is important and we learn both from each other as well as experts in the field. Everyone\u2019s development is crafted based on their individual preferences.<\/p>\n\n\n\n

What we do?<\/h2>\n\n\n\n
  • Product Discovery<\/li>
  • User Research<\/li>
  • Workshop facilitation<\/li>
  • User Journey improvement<\/li>
  • Designing experiences<\/li>
  • Prototyping<\/li>
  • Designing UIs<\/li>
  • Visual designs<\/li>
  • Product Marketing<\/li>
  • Organizing design events<\/li>
  • Variety of UX trainings<\/li><\/ul>\n\n\n\n

    Our methods include:<\/p>\n\n\n\n

    \n
    \n
    \"\"<\/figure><\/div>\n\n\n\n

    Double Diamond framework and Human-Centered design approach<\/p>\n<\/div>\n\n\n\n

    \n
    \"\"<\/figure><\/div>\n\n\n\n

    In-depth interviews, surveys, focus groups, analytics, and usability testing<\/p>\n<\/div>\n\n\n\n

    \n
    \"\"<\/figure><\/div>\n\n\n\n

    Journey mapping, prioritization matrices, pain point analysis<\/p>\n<\/div>\n<\/div>\n\n\n\n

    \n
    \n
    \"\"<\/figure><\/div>\n\n\n\n

    Design Studio and Value Proposition Canvas<\/p>\n<\/div>\n\n\n\n

    \n
    \"\"<\/figure><\/div>\n\n\n\n

    Prototyping, Proof of Concept (PoC), and Minimum Viable Products (MVP)<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    User experience and design thinking are a part of the MSD innovation ecosystem. Our growing team is one of the largest UX groups at MSD as well as within the Czech Republic. We have more than 30 people in our cross-functional team with expertise in User Research, Design Thinking, UX and Visual Design, Copywriting, and […]<\/p>\n","protected":false},"author":545,"featured_media":0,"parent":1755,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"bdl_company_name":[],"bdl_item_external_link":[],"editor_notices":[],"footnotes":""},"class_list":["post-2256","page","type-page","status-publish","hentry"],"yoast_head":"\nUser Experience - MSD Czech Republic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.msd.cz\/en\/it\/user-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Experience - MSD Czech Republic\" \/>\n<meta property=\"og:description\" content=\"User experience and design thinking are a part of the MSD innovation ecosystem. Our growing team is one of the largest UX groups at MSD as well as within the Czech Republic. We have more than 30 people in our cross-functional team with expertise in User Research, Design Thinking, UX and Visual Design, Copywriting, and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.msd.cz\/en\/it\/user-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"MSD Czech Republic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MSDInvents\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-10T14:26:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.msd.cz\/en\/wp-content\/uploads\/sites\/98\/2022\/02\/it-01-number1_tcm5264-1104103.png?w=100\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MSDczech\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.msd.cz\/en\/it\/user-experience\/\",\"url\":\"https:\/\/www.msd.cz\/en\/it\/user-experience\/\",\"name\":\"User Experience - MSD Czech Republic\",\"isPartOf\":{\"@id\":\"https:\/\/www.msd.cz\/en\/#website\"},\"datePublished\":\"2021-11-02T21:50:26+00:00\",\"dateModified\":\"2022-02-10T14:26:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.msd.cz\/en\/it\/user-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.msd.cz\/en\/it\/user-experience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.msd.cz\/en\/it\/user-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"IT\",\"item\":\"https:\/\/www.msd.cz\/en\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.msd.cz\/en\/#website\",\"url\":\"https:\/\/www.msd.cz\/en\/\",\"name\":\"MSD Czech Republic\",\"description\":\"Just another vip2-msd.com site\",\"publisher\":{\"@id\":\"https:\/\/www.msd.cz\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.msd.cz\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.msd.cz\/en\/#organization\",\"name\":\"MSD Czech Republic\",\"url\":\"https:\/\/www.msd.cz\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.msd.cz\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.msd.cz\/en\/wp-content\/uploads\/sites\/98\/2020\/10\/MSD.png\",\"contentUrl\":\"https:\/\/www.msd.cz\/en\/wp-content\/uploads\/sites\/98\/2020\/10\/MSD.png\",\"width\":2536,\"height\":1382,\"caption\":\"MSD Czech Republic\"},\"image\":{\"@id\":\"https:\/\/www.msd.cz\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MSDInvents\/\",\"https:\/\/twitter.com\/MSDczech\",\"https:\/\/www.instagram.com\/msdinvents\/\",\"https:\/\/www.linkedin.com\/company\/msdczech\/\",\"https:\/\/www.youtube.com\/channel\/UCzw0K-BF3OzlQVYn6BGHQQw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"User Experience - MSD Czech Republic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.msd.cz\/en\/it\/user-experience\/","og_locale":"en_US","og_type":"article","og_title":"User Experience - MSD Czech Republic","og_description":"User experience and design thinking are a part of the MSD innovation ecosystem. Our growing team is one of the largest UX groups at MSD as well as within the Czech Republic. We have more than 30 people in our cross-functional team with expertise in User Research, Design Thinking, UX and Visual Design, Copywriting, and […]","og_url":"https:\/\/www.msd.cz\/en\/it\/user-experience\/","og_site_name":"MSD Czech Republic","article_publisher":"https:\/\/www.facebook.com\/MSDInvents\/","article_modified_time":"2022-02-10T14:26:28+00:00","og_image":[{"url":"https:\/\/www.msd.cz\/en\/wp-content\/uploads\/sites\/98\/2022\/02\/it-01-number1_tcm5264-1104103.png?w=100"}],"twitter_card":"summary_large_image","twitter_site":"@MSDczech","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.msd.cz\/en\/it\/user-experience\/","url":"https:\/\/www.msd.cz\/en\/it\/user-experience\/","name":"User Experience - MSD Czech Republic","isPartOf":{"@id":"https:\/\/www.msd.cz\/en\/#website"},"datePublished":"2021-11-02T21:50:26+00:00","dateModified":"2022-02-10T14:26:28+00:00","breadcrumb":{"@id":"https:\/\/www.msd.cz\/en\/it\/user-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.msd.cz\/en\/it\/user-experience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.msd.cz\/en\/it\/user-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"IT","item":"https:\/\/www.msd.cz\/en\/it\/"},{"@type":"ListItem","position":2,"name":"User Experience"}]},{"@type":"WebSite","@id":"https:\/\/www.msd.cz\/en\/#website","url":"https:\/\/www.msd.cz\/en\/","name":"MSD Czech Republic","description":"Just another vip2-msd.com site","publisher":{"@id":"https:\/\/www.msd.cz\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.msd.cz\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.msd.cz\/en\/#organization","name":"MSD Czech Republic","url":"https:\/\/www.msd.cz\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.msd.cz\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.msd.cz\/en\/wp-content\/uploads\/sites\/98\/2020\/10\/MSD.png","contentUrl":"https:\/\/www.msd.cz\/en\/wp-content\/uploads\/sites\/98\/2020\/10\/MSD.png","width":2536,"height":1382,"caption":"MSD Czech Republic"},"image":{"@id":"https:\/\/www.msd.cz\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MSDInvents\/","https:\/\/twitter.com\/MSDczech","https:\/\/www.instagram.com\/msdinvents\/","https:\/\/www.linkedin.com\/company\/msdczech\/","https:\/\/www.youtube.com\/channel\/UCzw0K-BF3OzlQVYn6BGHQQw"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.msd.cz\/en\/wp-json\/wp\/v2\/pages\/2256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msd.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.msd.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.msd.cz\/en\/wp-json\/wp\/v2\/users\/545"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msd.cz\/en\/wp-json\/wp\/v2\/comments?post=2256"}],"version-history":[{"count":22,"href":"https:\/\/www.msd.cz\/en\/wp-json\/wp\/v2\/pages\/2256\/revisions"}],"predecessor-version":[{"id":3569,"href":"https:\/\/www.msd.cz\/en\/wp-json\/wp\/v2\/pages\/2256\/revisions\/3569"}],"up":[{"embeddable":true,"href":"https:\/\/www.msd.cz\/en\/wp-json\/wp\/v2\/pages\/1755"}],"wp:attachment":[{"href":"https:\/\/www.msd.cz\/en\/wp-json\/wp\/v2\/media?parent=2256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}