{"id":2256,"date":"2021-11-02T21:50:26","date_gmt":"2021-11-02T21:50:26","guid":{"rendered":"https:\/\/www.msd.cz\/cs\/?page_id=2256"},"modified":"2023-01-10T20:01:50","modified_gmt":"2023-01-10T20:01:50","slug":"user-experience","status":"publish","type":"page","link":"https:\/\/www.msd.cz\/cs\/it\/user-experience\/","title":{"rendered":"User Experience"},"content":{"rendered":"<div id=\"mco-title-block-block_6181a2f9d2ac9\" \n\t class=\"mco-title-block mccberg-block has-background full negative\" \n\t style='background-image: url(https:\/\/www.msd.cz\/cs\/wp-content\/uploads\/sites\/62\/2021\/11\/it_header_pic_usrexp-1.png?w=1600);'\t >\n\t<div class=\"wrapper\">\n\t\t<div class=\"mco-title-block-content\">\n\t\t\t\n\t\t\t<h2 class=\"mco-title-block-title\"> <\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mco-title-block-description\"><div id=\"page-wrapper\" class=\"mrk-clearfix\">\n<div class=\"mrk-grid mrk-clearfix global-wrapper\">\n<div id=\"middle\">\n<div id=\"j_id_ta\" class=\"mrk-section mrk-clearfix \">\n<div class=\"SiteEditCP\">\n<section class=\"header it it-01 hide-on-med-and-down\" role=\"main\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col m7 s12\">\n<div id=\"page-wrapper\" class=\"mrk-clearfix\">\n<div class=\"mrk-grid mrk-clearfix global-wrapper\">\n<div id=\"middle\">\n<div id=\"j_id_ta\" class=\"mrk-section mrk-clearfix \">\n<div class=\"SiteEditCP\">\n<section class=\"header it it-01 hide-on-med-and-down\" role=\"main\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col m7 s12\">\n<div id=\"page-wrapper\" class=\"mrk-clearfix\">\n<div class=\"mrk-grid mrk-clearfix global-wrapper\">\n<div id=\"middle\">\n<div id=\"j_id_ta\" class=\"mrk-section mrk-clearfix \">\n<div class=\"SiteEditCP\">\n<section class=\"header it it-01 hide-on-med-and-down\" role=\"main\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col m7 s12\">\n<h2 class=\"my-3\"><span style=\"color: #333333\">User Experience<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"page-wrapper\" class=\"mrk-clearfix\">\n<div class=\"mrk-grid mrk-clearfix global-wrapper\">\n<div id=\"middle\">\n<div id=\"j_id_ta\" class=\"mrk-section mrk-clearfix \">\n<div class=\"SiteEditCP\">\n<section class=\"header it it-01 hide-on-med-and-down\" role=\"main\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col m7 s12\">\n<div id=\"page-wrapper\" class=\"mrk-clearfix\">\n<div class=\"mrk-grid mrk-clearfix global-wrapper\">\n<div id=\"middle\">\n<div id=\"j_id_ta\" class=\"mrk-section mrk-clearfix \">\n<div class=\"SiteEditCP\">\n<section class=\"header it it-01 hide-on-med-and-down\" role=\"main\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col m7 s12\">\n<h3 class=\"mt-0 mb-3\"><span style=\"color: #008080\">Intuitivn\u00ed, pou\u017eiteln\u00e9, p\u0159\u00edv\u011btiv\u00e9<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Ned\u00edlnou sou\u010d\u00e1st\u00ed inovac\u00ed v MSD je d\u016fraz na u\u017eivatelskou zku\u0161enost (UX) a designov\u00e9 my\u0161len\u00ed (design thinking). Pra\u017esk\u00fd t\u00fdm pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed UX t\u00fdmy v \u010cesk\u00e9 republice i v MSD. M\u00e1 v\u00edce ne\u017e 30 \u010dlen\u016f z r\u016fzn\u00fdch expertn\u00edch oblast\u00ed. Pat\u0159\u00ed mezi n\u011b u\u017eivatelsk\u00fd v\u00fdzkum (user research), designov\u00e9ho my\u0161len\u00ed (design thinking), UX design a vizu\u00e1ln\u00ed design, copywriting a produktov\u00fd marketing. Aktivn\u011b se tak\u00e9 zapojujeme do \u010desk\u00e9 design\u00e9rsk\u00e9 komunity, dlouhodob\u011b podporujeme Asociaci UX. Pravideln\u011b hostujeme extern\u00ed akce, jako jsou UX Mondays a Design System Meetups.<\/h4>\n\n\n\n<p>Agile, Lean UX a desgin thinking jsou principy, kter\u00fdmi se \u0159\u00edd\u00edme. Ka\u017ed\u00e1 situace je jin\u00e1 a vy\u017eaduje jin\u00e9 metody a n\u00e1stroje, proto je pro n\u00e1s d\u016fle\u017eit\u00e9 rozv\u00edjet dovednosti na\u0161eho t\u00fdmu a u\u010dit se od sebe navz\u00e1jem. Osobn\u00ed rozvoj ka\u017ed\u00e9ho z n\u00e1s je zalo\u017een na z\u00e1klad\u011b individu\u00e1ln\u00edch preferenc\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jsme zapojeni do:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Explorativn\u00ed f\u00e1ze v\u00fdvoje a n\u00e1vrhu konceptu nov\u00fdch produkt\u016f a slu\u017eeb na z\u00e1klad\u011b porozum\u011bn\u00ed u\u017eivatel\u016f, tzv. Product Discovery<\/li><li>U\u017eivatelsk\u00e9ho v\u00fdzkumu<\/li><li>P\u0159\u00edpravy a veden\u00ed workshop\u016f<\/li><li>Navrhov\u00e1n\u00ed a vylep\u0161ov\u00e1n\u00ed UX st\u00e1vaj\u00edc\u00edch i nov\u00fdch aplikac\u00ed, web\u016f i slu\u017eeb<\/li><li>Navrhov\u00e1n\u00ed u\u017eivatelsk\u00fdch rozhran\u00ed<\/li><li>Prototypov\u00e1n\u00ed<\/li><li>Ov\u011b\u0159ov\u00e1n\u00ed koncept\u016f<\/li><li>N\u00e1vrh\u016f vizu\u00e1ln\u00edho designu \u2013 online i tiskov\u00e9 grafiky, tvorby vide\u00ed<\/li><li>Produktov\u00e9ho marketingu<\/li><li>Organizace akc\u00ed souvisej\u00edc\u00ed s design tematikou<\/li><li>\u0160kolen\u00ed a konferenc\u00ed zam\u011b\u0159en\u00fdch na UX, vizu\u00e1ln\u00ed design a u\u017eivatelsk\u00fd v\u00fdzkum<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.msd.cz\/cs\/wp-content\/uploads\/sites\/62\/2021\/11\/it-01-number1_tcm5264-1104103.png\" alt=\"\" class=\"wp-image-2283\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Double Diamond framework a human-centred design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.msd.cz\/cs\/wp-content\/uploads\/sites\/62\/2021\/11\/it-01-number2_tcm5264-1104102.png\" alt=\"\" class=\"wp-image-2284\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Hloubkov\u00e9 rozhovory, pr\u016fzkumy, focus groups, anal\u00fdzy a u\u017eivatelsk\u00e9 testov\u00e1n\u00ed<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.msd.cz\/cs\/wp-content\/uploads\/sites\/62\/2021\/11\/it-01-number3_tcm5264-1104101.png\" alt=\"\" class=\"wp-image-2285\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">User\/Customer journeys, Service Blueprint<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.msd.cz\/cs\/wp-content\/uploads\/sites\/62\/2021\/11\/it-01-number4_tcm5264-1104100.png\" alt=\"\" class=\"wp-image-2286\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Value Proposition Canvas, Design Studio<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.msd.cz\/cs\/wp-content\/uploads\/sites\/62\/2021\/11\/it-01-number5_tcm5264-1104099.png\" alt=\"\" class=\"wp-image-2287\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\">Prototypov\u00e1n\u00ed, Proof of Concept (PoC), Minimum Viable Product (MVP)<\/p>\n<\/div>\n<\/div>\n\n\n<div id=\"mco-title-block-block_63bbe6b383fff\" \n\t class=\"mco-title-block mccberg-block has-background full negative\" \n\t style='background-image: url(https:\/\/www.msd.cz\/cs\/wp-content\/uploads\/sites\/62\/2023\/01\/it-banner.png?w=1600);'\t >\n\t<div class=\"wrapper\">\n\t\t<div class=\"mco-title-block-content\">\n\t\t\t\n\t\t\t<h2 class=\"mco-title-block-title\">Chcete b\u00fdt \u010dlenem na\u0161eho t\u00fdmu?<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mco-title-block-description\"><p>Prozkoumejte mo\u017enosti.<\/p>\n<\/p>\n\t\t\t\t\t\t\n\t\t\t \n\t\t\t\t<div class=\"mco-title-block-cta-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a\n                            class=\"btn mco-title-block-cta-btn\"\n                            href=\"https:\/\/jobs.msd.com\/gb\/en\"\n                            title=\"P\u0159ipojte se k n\u00e1m\"\n                            target=\"_self\"\n                                                    >P\u0159ipojte se k n\u00e1m<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ned\u00edlnou sou\u010d\u00e1st\u00ed inovac\u00ed v MSD je d\u016fraz na u\u017eivatelskou zku\u0161enost (UX) a designov\u00e9 my\u0161len\u00ed (design thinking). Pra\u017esk\u00fd t\u00fdm pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed UX t\u00fdmy v \u010cesk\u00e9 republice i v MSD. M\u00e1 v\u00edce ne\u017e 30 \u010dlen\u016f z r\u016fzn\u00fdch expertn\u00edch oblast\u00ed. Pat\u0159\u00ed mezi n\u011b u\u017eivatelsk\u00fd v\u00fdzkum (user research), designov\u00e9ho my\u0161len\u00ed (design thinking), UX design a vizu\u00e1ln\u00ed design, copywriting [&hellip;]<\/p>\n","protected":false},"author":545,"featured_media":0,"parent":1755,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"bdl_company_name":[],"bdl_item_external_link":[],"editor_notices":[],"footnotes":""},"class_list":["post-2256","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User Experience - MSD \u010cesk\u00e1 republika<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.msd.cz\/cs\/it\/user-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Experience - MSD \u010cesk\u00e1 republika\" \/>\n<meta property=\"og:description\" content=\"Ned\u00edlnou sou\u010d\u00e1st\u00ed inovac\u00ed v MSD je d\u016fraz na u\u017eivatelskou zku\u0161enost (UX) a designov\u00e9 my\u0161len\u00ed (design thinking). 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